FreshIdeas: Workshops

FreshIdeas workshops and events provide role model speakers and trainers and practical advice in an interactive and fun format.  Due to limited numbers on workshops, advance booking is essential as places will sell out quickly.



Title: Become a PR Expert, by Doing it Yourself

Date:  Tuesday 11th May - 4.30pm - 7.30pm

Location:  HSBC Private Bank, St. James's Street, London, SW1A 1JB nearest tube Green Park



This hands on, interactive workshop is intended for new business owners and managers of smaller businesses who want to improve their corporate image to ensure media coverage, become a PR and Media Expert, even with no prior knowledge or experience.

It is suitable for businesses that have not yet ventured into PR, and for those who already have a PR Strategy and want to give it a boost.



What will be covered?

In this workshop you will be introduced to:

• Targeting and working with the media
  
  
• Promoting your business through online activity
  
  
• How to ensure constant media attention
  
  
• How to Become a PR Expert in your industry or field
  
  
• All by doing it yourself

Content will include planning and creating your PR strategy, writing and optimising a news release and advice on setting up your media centre and dealing with interviews and photocalls.

The workshop will be an interactive and practical session with a focus on participants' own business and PR challenges.  Having completed this course, you will walk away with skills and techniques ready to implement your own PR campaign.


Trainer - Paula Wynne


After a career as a publicist and marketer, Paula Wynne is now an award-winning businesswoman, author and online entrepreneur.

She has had huge success in gaining PR coverage for her own business.  Last year she achieved £891,000 in independently monitored positive media results for The Remote Worker Awards News, in association with BT Business.

Paula is now working on her first Non Fiction title, Create An Online Success, published in Autumn 2010.  She has major sponsors lined up for book promotions and is working with both UK and US agencies for the book launch.

Paula has helped clients such as Galaxy Hot Chocolate, Cape Diamonds, The Vineyard at Stockcross, Donnington Valley Hotel and Spa and many other clients to get great media results.

Paula was the overall winner of the FreshIdeas Mentor Competition in 2009.



What inspires Paula about running these workshops?

"Since I started running these courses, I have met some of the most fantastic people!  

I want to get the message across that you too can be an industry expert.  My entire career and business has been based on PR and I love this subject.  My mission is to motivate and inspire you to reach out and get the media knocking on your door!

I look forward to seeing you at this unique PR Workshop and together we will realise your publicity dreams. All you have to do is go home and put them in place. "



Book now for this workshop